APA (7th ed.) Citation

Perreault, W. D., Jr, Cannon, J. P., & McCarthy, E. J. (2014). Basic Marketing: A marketing strategy planning approach (19th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., Jr, Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. New York: McGraw-Hill, 2014.

MLA (9th ed.) Citation

Perreault, William D., Jr, et al. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. McGraw-Hill, 2014.