APA (7th ed.) Citation

Kerin, R. A. (2006). Marketing (8th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Kerin, Roger A. Marketing. 8th ed. New York: McGraw-Hill/Irwin, 2006.

MLA (9th ed.) Citation

Kerin, Roger A. Marketing. 8th ed. McGraw-Hill/Irwin, 2006.

Warning: These citations may not always be 100% accurate.