APA (7th ed.) Citation

Perreault, W. D., Jr, & McCarthy, E. J. (2005). Applications in Basic Marketing: Clippings from the popular business press (2004-2005 Edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., Jr, and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2004-2005 Edition. Boston: McGraw-Hill/Irwin, 2005.

MLA (9th ed.) Citation

Perreault, William D., Jr, and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2004-2005 Edition. McGraw-Hill/Irwin, 2005.