APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2001). Essentials of Marketing (2nd ed.). South-Western College Pub..

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia ; United States: South-Western College Pub., 2001.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Essentials of Marketing. 2nd ed. South-Western College Pub., 2001.