Digital marketing excellence : planning, optimizing and integrating online marketing /
"Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two high...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
c2023.
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| Edition: | Sixth edition. |
| Subjects: | |
| Online Access: | View in OPAC |
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