Advertising and promotion : George E. Belch, MIchael A. Belch
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| Main Author: | |
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| Other Authors: | |
| Format: | Video |
| Language: | English |
| Published: |
New York :
McGraw Hill,
c2024
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| Edition: | 13th ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | includes glossary, index |
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| Physical Description: | xxxi, 760 p. : col. ill. ; 28 cm. |
| ISBN: | 9781266090608 |