Advertising and promotion : George E. Belch, MIchael A. Belch
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Video |
| Language: | English |
| Published: |
New York :
McGraw Hill,
c2024
|
| Edition: | 13th ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250120155326.0 | ||
| 008 | 910319s1983 xxu vleng | ||
| 020 | |a 9781266090608 | ||
| 040 | |a KABLIB |c KABLIB |e rda |b eng | ||
| 082 | |2 23 |a 658.804 |b BEL | ||
| 100 | |a Belch, George E. |9 13991 | ||
| 245 | 0 | 0 | |a Advertising and promotion : |c an integrated marketing communications perspective / |b George E. Belch, MIchael A. Belch |
| 250 | |a 13th ed. | ||
| 260 | |a New York : |b McGraw Hill, |c c2024 | ||
| 300 | |a xxxi, 760 p. : |b col. ill. ; |c 28 cm. | ||
| 500 | |a includes glossary, index | ||
| 650 | |2 Business marketing |v Advertising and promotions |9 13992 | ||
| 700 | |a Belch, George E. |9 13991 | ||
| 700 | |a Belch, Michael A. |9 13993 | ||
| 942 | |2 ddc |c BOOK | ||
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| 999 | |c 5543 |d 5543 | ||