Integrated advertising, promotion & marketing communications /

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Bibliographic Details
Main Author:	Clow, Kenneth E.
Other Authors:	Baack, Donald
Format:	Book
Language:	English
Published:	Harlow. : Pearson Education Ltd., c2022
Edition:	9th ed.
Subjects:	Communication in marketing. Advertising.
Online Access:	View in OPAC
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100	1		\|a Clow, Kenneth E. \|9 13995
245	1	0	\|a Integrated advertising, promotion & marketing communications / \|c Kenneth E. Clow, Donald Baack.
250			\|a 9th ed.
260			\|a Harlow. : \|b Pearson Education Ltd., \|c c2022
300			\|a 469 p. : \|b col. ill. ; \|c 28 cm.
504			\|a Includes bibliographical references, indexes.
650		0	\|a Communication in marketing. \|9 8452
650		0	\|a Advertising.
700	1		\|a Baack, Donald. \|9 13996
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