Hemann, C., & Burbary, K. (2018). Digital marketing analytics: Making sense of consumer data in a digital world (2nd ed.). Pearson Education, Inc..
Chicago Style (17th ed.) CitationHemann, Chuck, and Ken Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. 2nd ed. New York: Pearson Education, Inc., 2018.
MLA (9th ed.) CitationHemann, Chuck, and Ken Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. 2nd ed. Pearson Education, Inc., 2018.
Warning: These citations may not always be 100% accurate.