Digital marketing analytics : making sense of consumer data in a digital world /
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson Education, Inc.,
c2018
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Physical Description: | xix, 252 p. : ill., map ; 23 cm |
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| Bibliography: | Includes bibliographical references, index. |
| ISBN: | 0789759608 9780789759603 |