The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling

The influence of open innovation on domestic sales in Brazilian industry: an analysis of the Innovation Survey 2014 based on structural equation modeling

This research analyzes the influence of open innovation strategy on the participation of innovations in the context of domestic sales in the Brazilian industrial sector. To perform this analysis, available data were extracted from the PINTEC 2014 Innovation Survey. In applying structural equation mo...

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Bibliographic Details
Main Authors: Fábio Hiroshi Tomoyose, Isabel Cristina dos Santos, Ana Cristina de Faria
Format: Article
Language:English
Published: FUCAPE Business School 2019-01-01
Series:BBR: Brazilian Business Review
Subjects:
domestic sales
innovation survey
pintec 2014
open innovation
structural equation modeling
Online Access:http://www.redalyc.org/articulo.oa?id=123062259002
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