Scussel, F., & Demo, G. The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands. FUCAPE Business School.
Chicago Style (17th ed.) CitationScussel, Fernanda, and Gisela Demo. The Relational Aspects of Luxury Consumption in Brazil: The Development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands. FUCAPE Business School.
MLA (9th ed.) CitationScussel, Fernanda, and Gisela Demo. The Relational Aspects of Luxury Consumption in Brazil: The Development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands. FUCAPE Business School.