Attributes of a Relationship Management Model for the Public Sector (CiRS Exec)

Attributes of a Relationship Management Model for the Public Sector (CiRS Exec)

The New Public Management has encouraged the adoption of managerial tools by the public administration. In this context, the Citizen Relationship Management (CiRM) strategy allows for the improvement of the relationship with citizens and encourages citizenship. Thus, this research aims at identifyin...

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Bibliographic Details
Main Authors: Júlio Medeiros, Gisela Demo
Format: Article
Language:English
Published: FUCAPE Business School 2021-01-01
Series:BBR: Brazilian Business Review
Subjects:
cirm
relationship management
relationship scale
citizen
public service
Online Access:http://www.redalyc.org/articulo.oa?id=123075327006
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