TRUST IN INFLUENCERS - USING SEVQUAL TO ACHIEVE THE EFFECT OF MANAGING THE HATE MECHANISM
The research is aimed at analyzing the phenomenon of hatred that takes place while running profiles on social media by influencers. The study describes the phenomenon of hate used by influencers to build trust among the offenders. The study adopted a literature review to identify research to date. T...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2025-03-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://ijqr.net/journal/v19-n1/5.pdf |
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