Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions
ObjectiveAugmented reality technology has made its way into households, presenting a valuable opportunity for marketers to offer customers a seamless flow experience within the comfort of their homes. In this age of technology, consumers have become comfortable shopping with their mobile devices. Wi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97065_939f98b87dcd769f0cec503083eb2608.pdf |
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