The role of religious brand community support to increase value co-creation in market religio-centric
This study analyzes the effect of religious brand community support (RBCS) in strengthening customer ethical perceptions (CEP) to establish trust and readiness for religious value co-creation. 212 Islamic clothing brand community members were the respondents in this study. They are involved in the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2024-06-01
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| Series: | Asian Management and Business Review |
| Subjects: | |
| Online Access: | https://103.220.113.119/AMBR/article/view/32446 |
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