US Consumer Preferences for Home Lawn Fertilizers
Consumer preferences for home lawn fertilizers are not always informed and do not always align with best practices. Understanding the disconnect will help turf industry educators better address consumers’ misperceptions about fertilizers, and help industry stakeholders design more appealing product...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2016-02-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/127711 |
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| _version_ | 1823868463810084864 |
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| author | Hayk Khachatryan Alicia Rihn Michael Dukes |
| author_facet | Hayk Khachatryan Alicia Rihn Michael Dukes |
| author_sort | Hayk Khachatryan |
| collection | DOAJ |
| description |
Consumer preferences for home lawn fertilizers are not always informed and do not always align with best practices. Understanding the disconnect will help turf industry educators better address consumers’ misperceptions about fertilizers, and help industry stakeholders design more appealing products and educate consumers effectively as they promote them. Knowing consumer preferences greatly reduces stakeholders’ risks and improves efficiency in determining future product and promotional strategies. This 4-page report discusses the findings of a 2013 survey of 1,066 US homeowners about their preferences and willingness-to-pay for various lawn fertilizer attributes. Written by Hayk Khachatryan, Alicia Rihn, and Michael Dukes, and published by the Food and Resource Economics Department, November 2015.
FE975/FE975: US Consumer Preferences for Home Lawn Fertilizers (ufl.edu)
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| format | Article |
| id | doaj-art-1b2d3cb5d9904ab09e6d9a8fb4711946 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2016-02-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-1b2d3cb5d9904ab09e6d9a8fb47119462025-02-08T05:57:57ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092016-02-0120161US Consumer Preferences for Home Lawn FertilizersHayk Khachatryan0https://orcid.org/0000-0002-3103-5236Alicia Rihn1Michael Dukes2https://orcid.org/0000-0002-9340-5968University of FloridaUniversity of TennesseeUniversity of Florida Consumer preferences for home lawn fertilizers are not always informed and do not always align with best practices. Understanding the disconnect will help turf industry educators better address consumers’ misperceptions about fertilizers, and help industry stakeholders design more appealing products and educate consumers effectively as they promote them. Knowing consumer preferences greatly reduces stakeholders’ risks and improves efficiency in determining future product and promotional strategies. This 4-page report discusses the findings of a 2013 survey of 1,066 US homeowners about their preferences and willingness-to-pay for various lawn fertilizer attributes. Written by Hayk Khachatryan, Alicia Rihn, and Michael Dukes, and published by the Food and Resource Economics Department, November 2015. FE975/FE975: US Consumer Preferences for Home Lawn Fertilizers (ufl.edu) https://journals.flvc.org/edis/article/view/127711Garden Soil and FertilizerFE975 |
| spellingShingle | Hayk Khachatryan Alicia Rihn Michael Dukes US Consumer Preferences for Home Lawn Fertilizers EDIS Garden Soil and Fertilizer FE975 |
| title | US Consumer Preferences for Home Lawn Fertilizers |
| title_full | US Consumer Preferences for Home Lawn Fertilizers |
| title_fullStr | US Consumer Preferences for Home Lawn Fertilizers |
| title_full_unstemmed | US Consumer Preferences for Home Lawn Fertilizers |
| title_short | US Consumer Preferences for Home Lawn Fertilizers |
| title_sort | us consumer preferences for home lawn fertilizers |
| topic | Garden Soil and Fertilizer FE975 |
| url | https://journals.flvc.org/edis/article/view/127711 |
| work_keys_str_mv | AT haykkhachatryan usconsumerpreferencesforhomelawnfertilizers AT aliciarihn usconsumerpreferencesforhomelawnfertilizers AT michaeldukes usconsumerpreferencesforhomelawnfertilizers |