Consumer Preferences in Developing Derivative Product of Gluten Free Bread Cookly
Background: Cookly is a bread manufacturer that uses cassava as the main ingredient to produce gluten-free products. Cookly requires innovative development of derived products that cater to consumer needs. Purpose: This study aims to identify consumer characteristics, analyze consumer preferences,...
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Main Authors: | Thania Usamah Balweel, Anny Ratnawati, Ani Nuraisyah |
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Format: | Article |
Language: | Indonesian |
Published: |
Bogor Agricultural University
2024-09-01
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Series: | Jurnal Aplikasi Bisnis dan Manajemen |
Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/53163 |
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