Consumer Preferences in Developing Derivative Product of Gluten Free Bread Cookly

Background: Cookly is a bread manufacturer that uses cassava as the main ingredient to produce gluten-free products. Cookly requires innovative development of derived products that cater to consumer needs. Purpose: This study aims to identify consumer characteristics, analyze consumer preferences,...

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Bibliographic Details
Main Authors: Thania Usamah Balweel, Anny Ratnawati, Ani Nuraisyah
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2024-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:https://journal.ipb.ac.id/index.php/jabm/article/view/53163
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