Orange Juice Consumers Response to the Covid-19 Outbreak

This 4-page fact sheet written by Yan Heng, Marisa Zansler, and Lisa House and published by the UF/IFAS Food and Resource Economics Department presents consumers’ responses to a monthly survey and provides a look at those consumers who have contributed to a surge in orange juice sales...

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Main Authors: Yan Heng, Marisa Zansler, Lisa House
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2020-08-01
Series:EDIS
Online Access:https://ojs.test.flvc.org/edis/article/view/122085
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author Yan Heng
Marisa Zansler
Lisa House
author_facet Yan Heng
Marisa Zansler
Lisa House
author_sort Yan Heng
collection DOAJ
description This 4-page fact sheet written by Yan Heng, Marisa Zansler, and Lisa House and published by the UF/IFAS Food and Resource Economics Department presents consumers’ responses to a monthly survey and provides a look at those consumers who have contributed to a surge in orange juice sales since April. It is intended to help the industry understand the possible impacts of the COVID-19 pandemic and develop marketing plans to sustain orange juice purchases beyond the short run.
format Article
id doaj-art-1ec6b5eda2b14794b8d728e94c38f7c7
institution Kabale University
issn 2576-0009
language English
publishDate 2020-08-01
publisher The University of Florida George A. Smathers Libraries
record_format Article
series EDIS
spelling doaj-art-1ec6b5eda2b14794b8d728e94c38f7c72025-02-07T13:49:46ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092020-08-0120204Orange Juice Consumers Response to the Covid-19 OutbreakYan Heng0Marisa Zansler1Lisa House2https://orcid.org/0000-0002-1901-6550University of FloridaFlorida Department of CitrusUniversity of Florida This 4-page fact sheet written by Yan Heng, Marisa Zansler, and Lisa House and published by the UF/IFAS Food and Resource Economics Department presents consumers’ responses to a monthly survey and provides a look at those consumers who have contributed to a surge in orange juice sales since April. It is intended to help the industry understand the possible impacts of the COVID-19 pandemic and develop marketing plans to sustain orange juice purchases beyond the short run. https://ojs.test.flvc.org/edis/article/view/122085
spellingShingle Yan Heng
Marisa Zansler
Lisa House
Orange Juice Consumers Response to the Covid-19 Outbreak
EDIS
title Orange Juice Consumers Response to the Covid-19 Outbreak
title_full Orange Juice Consumers Response to the Covid-19 Outbreak
title_fullStr Orange Juice Consumers Response to the Covid-19 Outbreak
title_full_unstemmed Orange Juice Consumers Response to the Covid-19 Outbreak
title_short Orange Juice Consumers Response to the Covid-19 Outbreak
title_sort orange juice consumers response to the covid 19 outbreak
url https://ojs.test.flvc.org/edis/article/view/122085
work_keys_str_mv AT yanheng orangejuiceconsumersresponsetothecovid19outbreak
AT marisazansler orangejuiceconsumersresponsetothecovid19outbreak
AT lisahouse orangejuiceconsumersresponsetothecovid19outbreak