Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience
This paper is the seventh in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2005-09-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/115041 |
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| _version_ | 1823866250893197312 |
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| author | Lisa A. Guion Heather Kent |
| author_facet | Lisa A. Guion Heather Kent |
| author_sort | Lisa A. Guion |
| collection | DOAJ |
| description |
This paper is the seventh in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9223, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.
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| format | Article |
| id | doaj-art-2153b4dd9f4a4f11931f1978c6749956 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2005-09-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-2153b4dd9f4a4f11931f1978c67499562025-02-08T06:24:39ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092005-09-01200510Ethnic Marketing: A Strategy for Marketing Programs to Diverse AudienceLisa A. Guion0Heather Kent1University of FloridaUniversity of Florida This paper is the seventh in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9223, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005. https://journals.flvc.org/edis/article/view/115041FY758 |
| spellingShingle | Lisa A. Guion Heather Kent Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience EDIS FY758 |
| title | Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience |
| title_full | Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience |
| title_fullStr | Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience |
| title_full_unstemmed | Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience |
| title_short | Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience |
| title_sort | ethnic marketing a strategy for marketing programs to diverse audience |
| topic | FY758 |
| url | https://journals.flvc.org/edis/article/view/115041 |
| work_keys_str_mv | AT lisaaguion ethnicmarketingastrategyformarketingprogramstodiverseaudience AT heatherkent ethnicmarketingastrategyformarketingprogramstodiverseaudience |