Digital entrepreneurship through the prism of student attitudes: Challenges and opportunities
The paper analyzes students' attitudes towards digital entrepreneurship, as well as their readiness to actively participate in the digital economy. The research was conducted at the University of Pristina with a temporary seat in Kosovska Mitrovica, with the aim of determining the level of know...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2024-01-01
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| Series: | Ekonomski Pogledi |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2024/1450-79512402021T.pdf |
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| Summary: | The paper analyzes students' attitudes towards digital entrepreneurship, as well as their readiness to actively participate in the digital economy. The research was conducted at the University of Pristina with a temporary seat in Kosovska Mitrovica, with the aim of determining the level of knowledge of the concept of digital entrepreneurship among students, their motivations for starting their own business, as well as the key skills that are considered important for success in this field. The results show that most students recognize the advantages of digital entrepreneurship, including flexibility and global reach, but at the same time they cite a lack of experience and the need for education as key challenges. The conducted research provides insight into young people's perceptions of digital entrepreneurship and indicates potential measures that could encourage their engagement in the digital economy. |
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| ISSN: | 1450-7951 2334-7570 |