Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller Decisions
Background:This research is motivated by the North Luwu Regional Government's concerns that in order to increase and attract visitor interest in the Rinding Allo Tourism Village, Rongkong District, North Luwu Regency, tourist attraction managers must develop the potential of tourist attractions...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2025-01-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/55210 |
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| _version_ | 1825206614586556416 |
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| author | Muhammad Aqsa Aetken Ibrahim Suparman Parintak Anne Attas |
| author_facet | Muhammad Aqsa Aetken Ibrahim Suparman Parintak Anne Attas |
| author_sort | Muhammad Aqsa |
| collection | DOAJ |
| description | Background:This research is motivated by the North Luwu Regional Government's concerns that in order to increase and attract visitor interest in the Rinding Allo Tourism Village, Rongkong District, North Luwu Regency, tourist attraction managers must develop the potential of tourist attractions and maximize promotional activities for tourism potential to consumers, so as to foster desire. make visits with the hope of creating tourist satisfaction.
Purpose:This research aims to see the extent of the influence of tourist attractions and promotions on tourist satisfaction through tourists' visiting decisions.
Methodology:This research is quantitative research with an associative approach with data collection instruments using questionnaires. The sample consisted of 100 respondents, with using the margin of error (MOE) formula. The data that has been collected will be subjected to verification and descriptive analysis with statistical tool SmartPLS.
Finding:The research results show that the attractiveness of tourist attractions and promotions has a positive and significant effect on the decision to visit. The decision to visit has a positive and significant effect on tourist satisfaction. The attractiveness of tourist attractions and promotions has a positive and significant effect on tourist satisfaction. The attractiveness of tourist attractions and promotions has a positive and significant effect on tourist satisfaction through the decision to visit.
Conclusion: Increasing infrastructure and supporting facilities can increase tourism potential and wider use of promotional media such as social media promotions can increase the reach of promotions carried out.
Originality/Value (State of The Art): Research on the Rinding Allo Tourism Village is the first research conducted using tourist attraction and promotion variables to highlight local wisdom and regional culture in attracting tourists and increasing tourist satisfaction.
Keywords: attraction, tourist attractions, promotion, tourist visiting decisions, tourist satisfaction |
| format | Article |
| id | doaj-art-2c468e0798fc42ee8d984ecc743a949a |
| institution | Kabale University |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| publishDate | 2025-01-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj-art-2c468e0798fc42ee8d984ecc743a949a2025-02-07T08:02:42ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192025-01-01111888810.17358/jabm.11.1.8855210Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller DecisionsMuhammad Aqsa0Aetken Ibrahim1Suparman Parintak2Anne Attas3Universitas Muhammadiyah PalopoPostgraduate Magister Management, Universitas Muhammadiyah Palopo; Jl. Jendral Sudirman Kota Palopo, IndonesiaDepartment of Economy and Business, Universitas Muhammadiyah Palopo; Jl. Jendral Sudirman Kota Palopo, IndonesiaDepartment of Economy and Business, Universitas Muhammadiyah Palopo; Jl. Jendral Sudirman Kota Palopo, IndonesiaBackground:This research is motivated by the North Luwu Regional Government's concerns that in order to increase and attract visitor interest in the Rinding Allo Tourism Village, Rongkong District, North Luwu Regency, tourist attraction managers must develop the potential of tourist attractions and maximize promotional activities for tourism potential to consumers, so as to foster desire. make visits with the hope of creating tourist satisfaction. Purpose:This research aims to see the extent of the influence of tourist attractions and promotions on tourist satisfaction through tourists' visiting decisions. Methodology:This research is quantitative research with an associative approach with data collection instruments using questionnaires. The sample consisted of 100 respondents, with using the margin of error (MOE) formula. The data that has been collected will be subjected to verification and descriptive analysis with statistical tool SmartPLS. Finding:The research results show that the attractiveness of tourist attractions and promotions has a positive and significant effect on the decision to visit. The decision to visit has a positive and significant effect on tourist satisfaction. The attractiveness of tourist attractions and promotions has a positive and significant effect on tourist satisfaction. The attractiveness of tourist attractions and promotions has a positive and significant effect on tourist satisfaction through the decision to visit. Conclusion: Increasing infrastructure and supporting facilities can increase tourism potential and wider use of promotional media such as social media promotions can increase the reach of promotions carried out. Originality/Value (State of The Art): Research on the Rinding Allo Tourism Village is the first research conducted using tourist attraction and promotion variables to highlight local wisdom and regional culture in attracting tourists and increasing tourist satisfaction. Keywords: attraction, tourist attractions, promotion, tourist visiting decisions, tourist satisfactionhttps://journal.ipb.ac.id/index.php/jabm/article/view/55210 |
| spellingShingle | Muhammad Aqsa Aetken Ibrahim Suparman Parintak Anne Attas Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller Decisions Jurnal Aplikasi Bisnis dan Manajemen |
| title | Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller Decisions |
| title_full | Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller Decisions |
| title_fullStr | Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller Decisions |
| title_full_unstemmed | Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller Decisions |
| title_short | Antecedents of Traveller Identification and Satisfaction As a Consequence of Traveller Decisions |
| title_sort | antecedents of traveller identification and satisfaction as a consequence of traveller decisions |
| url | https://journal.ipb.ac.id/index.php/jabm/article/view/55210 |
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