Agency Costs and Scarce Resources: Influences on Brazilian Franchising

Agency Costs and Scarce Resources: Influences on Brazilian Franchising

This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company-owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering...

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Bibliographic Details
Main Authors: Eugenio Jose Silva Bitti, Vinicius Medeiros Magnani, Bianca Thomazella
Format: Article
Language:English
Published: FUCAPE Business School 2019-01-01
Series:BBR: Brazilian Business Review
Subjects:
franchising
contractual mix
agency theory
resource scarcity
Online Access:http://www.redalyc.org/articulo.oa?id=123062260005
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