APA (7th ed.) Citation

Guion, L. A., Kent, H., & Diehl, D. C. Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences. The University of Florida George A. Smathers Libraries.

Chicago Style (17th ed.) Citation

Guion, Lisa A., Heather Kent, and David C. Diehl. Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences. The University of Florida George A. Smathers Libraries.

MLA (9th ed.) Citation

Guion, Lisa A., et al. Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences. The University of Florida George A. Smathers Libraries.