Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
The aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to thei...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2020-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123064005004 |
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| _version_ | 1825207245733888000 |
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| author | Claudia Xavier Cavalcanti Alfredo Rodrigues Leite da Silva |
| author_facet | Claudia Xavier Cavalcanti Alfredo Rodrigues Leite da Silva |
| author_sort | Claudia Xavier Cavalcanti |
| collection | DOAJ |
| description | The aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to their sociomaterial imbrication with analytical data and tools, which areused to generate new insights. The discussion is substantiated by the theoretical articulation of BA as applied to RM based on the sociomateriality approach, which acknowledges the synergetic interaction between human and material dimensions by keeping their distinction from intentionality. The empirical investigation followed a qualitative design supported by non-participatory observation, interview and document research, which were the data collection techniques. The collected data was analyzed through spiral analysis associated with a practices’ description and analyses framework. Results have supported the BA proposition by evidencing the human/material dimension entanglement to produce BA-practice specificities. |
| format | Article |
| id | doaj-art-2f35122704494e9fa353cc68813fae00 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2020-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-2f35122704494e9fa353cc68813fae002025-02-06T23:39:33ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2020-01-0117441943810.15728/bbr.2020.17.4.4Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline CompanyClaudia Xavier CavalcantiAlfredo Rodrigues Leite da SilvaThe aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to their sociomaterial imbrication with analytical data and tools, which areused to generate new insights. The discussion is substantiated by the theoretical articulation of BA as applied to RM based on the sociomateriality approach, which acknowledges the synergetic interaction between human and material dimensions by keeping their distinction from intentionality. The empirical investigation followed a qualitative design supported by non-participatory observation, interview and document research, which were the data collection techniques. The collected data was analyzed through spiral analysis associated with a practices’ description and analyses framework. Results have supported the BA proposition by evidencing the human/material dimension entanglement to produce BA-practice specificities.http://www.redalyc.org/articulo.oa?id=123064005004business analyticsrevenue managementssociomaterialityimbrication of agencies |
| spellingShingle | Claudia Xavier Cavalcanti Alfredo Rodrigues Leite da Silva Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company BBR: Brazilian Business Review business analytics revenue managements sociomateriality imbrication of agencies |
| title | Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
| title_full | Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
| title_fullStr | Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
| title_full_unstemmed | Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
| title_short | Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
| title_sort | business analytics and sociomateriality a study on the practice of revenue management in an airline company |
| topic | business analytics revenue managements sociomateriality imbrication of agencies |
| url | http://www.redalyc.org/articulo.oa?id=123064005004 |
| work_keys_str_mv | AT claudiaxaviercavalcanti businessanalyticsandsociomaterialityastudyonthepracticeofrevenuemanagementinanairlinecompany AT alfredorodriguesleitedasilva businessanalyticsandsociomaterialityastudyonthepracticeofrevenuemanagementinanairlinecompany |