Consumers' Perceptions and Preferences toward Florida Orange Juice
Faced with reduced domestic supply, competition from imports, and high production costs, the Florida citrus industry and Florida growers need to understand how consumers perceive Florida-produced orange juice and whether they value it more than OJ produced elsewhere. We conducted a national survey...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2021-12-01
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| Series: | EDIS |
| Online Access: | https://journals.flvc.org/edis/article/view/129287 |
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| _version_ | 1825198565807357952 |
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| author | Yan Heng Lisa House Sungeun Yoon |
| author_facet | Yan Heng Lisa House Sungeun Yoon |
| author_sort | Yan Heng |
| collection | DOAJ |
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Faced with reduced domestic supply, competition from imports, and high production costs, the Florida citrus industry and Florida growers need to understand how consumers perceive Florida-produced orange juice and whether they value it more than OJ produced elsewhere. We conducted a national survey to understand consumers' perceptions and confirmed that consumers have a superior perception of Florida OJ, which could lead to higher rates of willingness-to-buy and willingness-to-pay.
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| format | Article |
| id | doaj-art-2f4f6102f7eb4ee78199fc2af7af6d8c |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2021-12-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-2f4f6102f7eb4ee78199fc2af7af6d8c2025-02-08T05:44:07ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092021-12-0120216Consumers' Perceptions and Preferences toward Florida Orange JuiceYan Heng0https://orcid.org/0000-0002-6337-8209Lisa House1https://orcid.org/0000-0002-1901-6550Sungeun Yoon2https://orcid.org/0000-0001-8769-3185University of FloridaUniversity of FloridaUniversity of Florida Faced with reduced domestic supply, competition from imports, and high production costs, the Florida citrus industry and Florida growers need to understand how consumers perceive Florida-produced orange juice and whether they value it more than OJ produced elsewhere. We conducted a national survey to understand consumers' perceptions and confirmed that consumers have a superior perception of Florida OJ, which could lead to higher rates of willingness-to-buy and willingness-to-pay. https://journals.flvc.org/edis/article/view/129287 |
| spellingShingle | Yan Heng Lisa House Sungeun Yoon Consumers' Perceptions and Preferences toward Florida Orange Juice EDIS |
| title | Consumers' Perceptions and Preferences toward Florida Orange Juice |
| title_full | Consumers' Perceptions and Preferences toward Florida Orange Juice |
| title_fullStr | Consumers' Perceptions and Preferences toward Florida Orange Juice |
| title_full_unstemmed | Consumers' Perceptions and Preferences toward Florida Orange Juice |
| title_short | Consumers' Perceptions and Preferences toward Florida Orange Juice |
| title_sort | consumers perceptions and preferences toward florida orange juice |
| url | https://journals.flvc.org/edis/article/view/129287 |
| work_keys_str_mv | AT yanheng consumersperceptionsandpreferencestowardfloridaorangejuice AT lisahouse consumersperceptionsandpreferencestowardfloridaorangejuice AT sungeunyoon consumersperceptionsandpreferencestowardfloridaorangejuice |