Cidadania empresarial: o ardil da destituição do dissenso
This article analyzes the results that corporate social responsibility projects have on the communities that benefit from them. The analysis is based on a case study on the company, ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the empowerment of transnat...
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| Main Author: | |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade do Vale do Rio dos Sinos (UNISINOS)
2007-01-01
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| Series: | Ciências Sociais Unisinos |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=93843309 |
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| Summary: | This article analyzes the results that corporate social responsibility projects have on the
communities that benefit from them. The analysis is based on a case study on the company,
ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the
empowerment of transnational companies vis-à-vis the weakening of the national states
at the present stage of capitalist development. At a second moment, it demonstrates
that such projects are promoted by resorting to a discourse focused on the mobilization
of the poor, in which the latter are considered for staying or not in a condition of poverty.
Thirdly, it shows that such actions are inscribed in the instrumental rationality of the
market, and for that reason they impose a set of management techniques as the only
legitimate way of overcoming social deprivation and needs, which is an evidence of the
anti-dissent character of this kind of action. |
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| ISSN: | 2177-6229 |