Cidadania empresarial: o ardil da destituição do dissenso
This article analyzes the results that corporate social responsibility projects have on the communities that benefit from them. The analysis is based on a case study on the company, ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the empowerment of transnat...
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2007-01-01
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| Series: | Ciências Sociais Unisinos |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=93843309 |
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| _version_ | 1825207483236352000 |
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| author | Attila Magno e Silva Barbosa |
| author_facet | Attila Magno e Silva Barbosa |
| author_sort | Attila Magno e Silva Barbosa |
| collection | DOAJ |
| description | This article analyzes the results that corporate social responsibility projects have on the
communities that benefit from them. The analysis is based on a case study on the company,
ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the
empowerment of transnational companies vis-à-vis the weakening of the national states
at the present stage of capitalist development. At a second moment, it demonstrates
that such projects are promoted by resorting to a discourse focused on the mobilization
of the poor, in which the latter are considered for staying or not in a condition of poverty.
Thirdly, it shows that such actions are inscribed in the instrumental rationality of the
market, and for that reason they impose a set of management techniques as the only
legitimate way of overcoming social deprivation and needs, which is an evidence of the
anti-dissent character of this kind of action. |
| format | Article |
| id | doaj-art-348865438c434b5f97f0efa551d0448f |
| institution | Kabale University |
| issn | 2177-6229 |
| language | Portuguese |
| publishDate | 2007-01-01 |
| publisher | Universidade do Vale do Rio dos Sinos (UNISINOS) |
| record_format | Article |
| series | Ciências Sociais Unisinos |
| spelling | doaj-art-348865438c434b5f97f0efa551d0448f2025-02-06T23:31:38ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292007-01-01433267276Cidadania empresarial: o ardil da destituição do dissensoAttila Magno e Silva BarbosaThis article analyzes the results that corporate social responsibility projects have on the communities that benefit from them. The analysis is based on a case study on the company, ALBRAS SA, more specifically the two main projects it develops. Initially, it discusses the empowerment of transnational companies vis-à-vis the weakening of the national states at the present stage of capitalist development. At a second moment, it demonstrates that such projects are promoted by resorting to a discourse focused on the mobilization of the poor, in which the latter are considered for staying or not in a condition of poverty. Thirdly, it shows that such actions are inscribed in the instrumental rationality of the market, and for that reason they impose a set of management techniques as the only legitimate way of overcoming social deprivation and needs, which is an evidence of the anti-dissent character of this kind of action.http://www.redalyc.org/articulo.oa?id=93843309corporate social responsibilityglobalizationdissent |
| spellingShingle | Attila Magno e Silva Barbosa Cidadania empresarial: o ardil da destituição do dissenso Ciências Sociais Unisinos corporate social responsibility globalization dissent |
| title | Cidadania empresarial: o ardil da destituição do dissenso |
| title_full | Cidadania empresarial: o ardil da destituição do dissenso |
| title_fullStr | Cidadania empresarial: o ardil da destituição do dissenso |
| title_full_unstemmed | Cidadania empresarial: o ardil da destituição do dissenso |
| title_short | Cidadania empresarial: o ardil da destituição do dissenso |
| title_sort | cidadania empresarial o ardil da destituicao do dissenso |
| topic | corporate social responsibility globalization dissent |
| url | http://www.redalyc.org/articulo.oa?id=93843309 |
| work_keys_str_mv | AT attilamagnoesilvabarbosa cidadaniaempresarialoardildadestituicaododissenso |