Eye-Tracking Methodology and Applications in Consumer Research
Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising. This 5-page fact sheet serves as an introduction to eye-tr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2014-09-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/131797 |
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| Summary: | Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising. This 5-page fact sheet serves as an introduction to eye-tracking technology and methodology. Written by Hayk Khachatryan and Alicia L. Rihn, and published by the UF Department of Food and Resource Economics, July 2014.
FE947/FE947: Eye-Tracking Methodology and Applications in Consumer Research (ufl.edu)
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| ISSN: | 2576-0009 |