Florida Consumer Preferences for Ornamental Landscape Plants

Certain attributes of ornamental landscape plants make them more attractive to consumers. This 5-page fact sheet assesses the impacts of price, plant type, pollinator friendliness, production methods, and origin attributes on consumers’ purchasing likelihood for ornamental landscape plants. Recomme...

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Bibliographic Details
Main Authors: Hayk Khachatryan, Alicia Rihn
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2016-10-01
Series:EDIS
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Online Access:https://journals.flvc.org/edis/article/view/128013
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Summary:Certain attributes of ornamental landscape plants make them more attractive to consumers. This 5-page fact sheet assesses the impacts of price, plant type, pollinator friendliness, production methods, and origin attributes on consumers’ purchasing likelihood for ornamental landscape plants. Recommendations for green industry stakeholders are also provided. Written by Hayk Khachatryan and Alicia Rihn, and published by the UF Department of Food and Resource Economics, October 2016. FE1000/FE1000: Florida Consumer Preferences for Ornamental Landscape Plants (ufl.edu)
ISSN:2576-0009