Employee satisfaction and retention:social marketing and happiness
this research analyses the critical factors influencing employee satisfaction and retention in the context of the Great Resignation by exploring the key organizational elements that significantly impact employee contentment and loyalty. The justification for this study lies in the need for organiza...
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| Format: | Article |
| Language: | English |
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Universidad Politécnica Salesiana
2024-10-01
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| Series: | Retos: Revista de Ciencias de la Administración y Economía |
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| Online Access: | https://revistas.ups.edu.ec/index.php/retos/article/view/9158 |
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| author | Araceli Galiano-Coronil Sofía Blanco-Moreno |
| author_facet | Araceli Galiano-Coronil Sofía Blanco-Moreno |
| author_sort | Araceli Galiano-Coronil |
| collection | DOAJ |
| description |
this research analyses the critical factors influencing employee satisfaction and retention in the context of the Great Resignation by exploring the key organizational elements that significantly impact employee contentment and loyalty. The justification for this study lies in the need for
organizations to understand and address the issues leading to high turnover rates and employee dissatisfaction, which have been exacerbated by
recent global workforce changes. The main objectives are to identify the key factors that contribute to employee satisfaction and to provide insights into how organizations can enhance their work environments, career growth opportunities, and management practices to retain talent. The
methodology involves a semantic network analysis of 138,764 employee reviews from 136 companies, collected via Glassdoor between 2021 and 2023. These reviews were analyzed using the Semantic Networks Tool to identify recurring themes related to work environment, career growth, workload, and management practices. The main results indicate that both current and former employees highly value a supportive and positive work environment and career growth opportunities. However, significant disadvantages include overwork, long hours, and poor management
practices. The study highlights that the critical factors influencing employee satisfaction and retention include a positive work environment,
opportunities for career growth, and effective management practices
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| format | Article |
| id | doaj-art-3695fd3541914d348fdbe0c020ecefdd |
| institution | Kabale University |
| issn | 1390-6291 1390-8618 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Universidad Politécnica Salesiana |
| record_format | Article |
| series | Retos: Revista de Ciencias de la Administración y Economía |
| spelling | doaj-art-3695fd3541914d348fdbe0c020ecefdd2025-02-07T16:30:23ZengUniversidad Politécnica SalesianaRetos: Revista de Ciencias de la Administración y Economía1390-62911390-86182024-10-01142810.17163/ret.n28.2024.04Employee satisfaction and retention:social marketing and happinessAraceli Galiano-Coronil0https://orcid.org/0000-0003-2270-0924Sofía Blanco-Moreno1https://orcid.org/0000-0001-9959-6876Universidad de CádizUniversidad de León this research analyses the critical factors influencing employee satisfaction and retention in the context of the Great Resignation by exploring the key organizational elements that significantly impact employee contentment and loyalty. The justification for this study lies in the need for organizations to understand and address the issues leading to high turnover rates and employee dissatisfaction, which have been exacerbated by recent global workforce changes. The main objectives are to identify the key factors that contribute to employee satisfaction and to provide insights into how organizations can enhance their work environments, career growth opportunities, and management practices to retain talent. The methodology involves a semantic network analysis of 138,764 employee reviews from 136 companies, collected via Glassdoor between 2021 and 2023. These reviews were analyzed using the Semantic Networks Tool to identify recurring themes related to work environment, career growth, workload, and management practices. The main results indicate that both current and former employees highly value a supportive and positive work environment and career growth opportunities. However, significant disadvantages include overwork, long hours, and poor management practices. The study highlights that the critical factors influencing employee satisfaction and retention include a positive work environment, opportunities for career growth, and effective management practices https://revistas.ups.edu.ec/index.php/retos/article/view/9158GlassdoorNetwork AnalysisSocial MarketingSatisfactionRetentionhappiness management |
| spellingShingle | Araceli Galiano-Coronil Sofía Blanco-Moreno Employee satisfaction and retention:social marketing and happiness Retos: Revista de Ciencias de la Administración y Economía Glassdoor Network Analysis Social Marketing Satisfaction Retention happiness management |
| title | Employee satisfaction and retention:social marketing and happiness |
| title_full | Employee satisfaction and retention:social marketing and happiness |
| title_fullStr | Employee satisfaction and retention:social marketing and happiness |
| title_full_unstemmed | Employee satisfaction and retention:social marketing and happiness |
| title_short | Employee satisfaction and retention:social marketing and happiness |
| title_sort | employee satisfaction and retention social marketing and happiness |
| topic | Glassdoor Network Analysis Social Marketing Satisfaction Retention happiness management |
| url | https://revistas.ups.edu.ec/index.php/retos/article/view/9158 |
| work_keys_str_mv | AT araceligalianocoronil employeesatisfactionandretentionsocialmarketingandhappiness AT sofiablancomoreno employeesatisfactionandretentionsocialmarketingandhappiness |