"Turning garbage into luxury": the materiality in practices of the carnival production

This paper analyzes the organization of the carnival production of a samba school. Specifically, we investigate the effort to balance the demand for luxury and the scarcity of resources. To understand these phenomena, we use Schatzki’s epistemology of practice. This is a qualitative research that re...

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Main Authors: Ana Carolina Júlio, César Tureta
Format: Article
Language:English
Published: FUCAPE Business School 2018-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123057435002
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author Ana Carolina Júlio
César Tureta
author_facet Ana Carolina Júlio
César Tureta
author_sort Ana Carolina Júlio
collection DOAJ
description This paper analyzes the organization of the carnival production of a samba school. Specifically, we investigate the effort to balance the demand for luxury and the scarcity of resources. To understand these phenomena, we use Schatzki’s epistemology of practice. This is a qualitative research that resorts to participant observation, in-depth interviews and documentary research. The findings revealed that the practice of material reuse is incorporated in the carnival production. We show evidence that the balance between luxury and the scarcity of resources occurs through what we call material understandings, a central element in the creative process. These understandings are produced from the interaction of the actors with a set of material arrangements, through which the creative process takes place. We also emphasize that they can be transformed throughout carnival production, as practitioners seek solutions to emerging problems.
format Article
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institution Kabale University
issn 1807-734X
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publishDate 2018-01-01
publisher FUCAPE Business School
record_format Article
series BBR: Brazilian Business Review
spelling doaj-art-3a07484c26ec4143b6e4951dd744d7ba2025-02-06T23:39:32ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2018-01-0115542744310.15728/bbr.2018.15.5.2"Turning garbage into luxury": the materiality in practices of the carnival productionAna Carolina JúlioCésar TuretaThis paper analyzes the organization of the carnival production of a samba school. Specifically, we investigate the effort to balance the demand for luxury and the scarcity of resources. To understand these phenomena, we use Schatzki’s epistemology of practice. This is a qualitative research that resorts to participant observation, in-depth interviews and documentary research. The findings revealed that the practice of material reuse is incorporated in the carnival production. We show evidence that the balance between luxury and the scarcity of resources occurs through what we call material understandings, a central element in the creative process. These understandings are produced from the interaction of the actors with a set of material arrangements, through which the creative process takes place. We also emphasize that they can be transformed throughout carnival production, as practitioners seek solutions to emerging problems.http://www.redalyc.org/articulo.oa?id=123057435002practice based studies (pbs)organizingmaterialitytheodore schatzkisamba schools
spellingShingle Ana Carolina Júlio
César Tureta
"Turning garbage into luxury": the materiality in practices of the carnival production
BBR: Brazilian Business Review
practice based studies (pbs)
organizing
materiality
theodore schatzki
samba schools
title "Turning garbage into luxury": the materiality in practices of the carnival production
title_full "Turning garbage into luxury": the materiality in practices of the carnival production
title_fullStr "Turning garbage into luxury": the materiality in practices of the carnival production
title_full_unstemmed "Turning garbage into luxury": the materiality in practices of the carnival production
title_short "Turning garbage into luxury": the materiality in practices of the carnival production
title_sort turning garbage into luxury the materiality in practices of the carnival production
topic practice based studies (pbs)
organizing
materiality
theodore schatzki
samba schools
url http://www.redalyc.org/articulo.oa?id=123057435002
work_keys_str_mv AT anacarolinajulio turninggarbageintoluxurythematerialityinpracticesofthecarnivalproduction
AT cesartureta turninggarbageintoluxurythematerialityinpracticesofthecarnivalproduction