IMPLEMENTATION OF GENERATIVE AI AS TOOL FOR MARKETING COMMUNICATION SEMINARS IN UNIVERSITIES
Generative AI is reshaping the education landscape, particularly in domains requiring innovation and creativity, such as marketing communication. This paper explores the integration of Generative AI into university-level marketing communication seminars, focusing on its potential as a tool for enhan...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2024-12-01
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| Series: | Trendy v podnikání |
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