Exploring antecedents of passengers’ behavioral intentions toward autonomous buses: A decomposed planning behavior approach

The increasing prominence of autonomous buses in metropolitan transportation has sparked considerable interest. However, the absence of a comprehensive theoretical framework hinders the systematic exploration of factors influencing passengers’ behavioral intentions regarding autonomous buses. This s...

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Main Authors: Kai-Chieh Hu, Li-Hao Yang
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Journal of Public Transportation
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S1077291X25000013
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author Kai-Chieh Hu
Li-Hao Yang
author_facet Kai-Chieh Hu
Li-Hao Yang
author_sort Kai-Chieh Hu
collection DOAJ
description The increasing prominence of autonomous buses in metropolitan transportation has sparked considerable interest. However, the absence of a comprehensive theoretical framework hinders the systematic exploration of factors influencing passengers’ behavioral intentions regarding autonomous buses. This study addresses this gap by employing the decomposed planning behavior theory to investigate the antecedents of passengers’ behavioral intentions. Additionally, the study examines the impact of travel anxiety and perceived risk on passengers’ attitudes. Data were collected through a questionnaire survey, and structural equation modeling was utilized to rigorously test the research model. The findings reveal that purchase intention is positively influenced by novelty seeking, subjective norm, and perceived behavioral control, while being negatively impacted by travel anxiety. Conversely, travel anxiety is negatively influenced by novelty seeking but positively affected by perceived risk. Moreover, interpersonal influence positively affects subjective norm, and self-efficacy has a positive influence on perceived behavioral control. This study offers valuable insights for current and potential bus operators and government entities seeking to advance the promotion of autonomous buses in metropolitan areas.
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spelling doaj-art-43d2ae13e96444f39836a4a64b36d93f2025-02-07T04:46:55ZengElsevierJournal of Public Transportation2375-09012025-01-0127100116Exploring antecedents of passengers’ behavioral intentions toward autonomous buses: A decomposed planning behavior approachKai-Chieh Hu0Li-Hao Yang1Department of Business Administration, Soochow University, Taipei 100006, Taiwan; Correspondence to: Department of Business Administration, Soochow University, Taiwan, R.O.C., No. 56, Kueiyang Street, Section 1, Taipei 100, Taiwan.Department of Business Administration, Soochow University, Taipei 100006, TaiwanThe increasing prominence of autonomous buses in metropolitan transportation has sparked considerable interest. However, the absence of a comprehensive theoretical framework hinders the systematic exploration of factors influencing passengers’ behavioral intentions regarding autonomous buses. This study addresses this gap by employing the decomposed planning behavior theory to investigate the antecedents of passengers’ behavioral intentions. Additionally, the study examines the impact of travel anxiety and perceived risk on passengers’ attitudes. Data were collected through a questionnaire survey, and structural equation modeling was utilized to rigorously test the research model. The findings reveal that purchase intention is positively influenced by novelty seeking, subjective norm, and perceived behavioral control, while being negatively impacted by travel anxiety. Conversely, travel anxiety is negatively influenced by novelty seeking but positively affected by perceived risk. Moreover, interpersonal influence positively affects subjective norm, and self-efficacy has a positive influence on perceived behavioral control. This study offers valuable insights for current and potential bus operators and government entities seeking to advance the promotion of autonomous buses in metropolitan areas.http://www.sciencedirect.com/science/article/pii/S1077291X25000013Autonomous busDecomposed theory of planned behaviorNovelty seekingPerceived riskTravel anxiety
spellingShingle Kai-Chieh Hu
Li-Hao Yang
Exploring antecedents of passengers’ behavioral intentions toward autonomous buses: A decomposed planning behavior approach
Journal of Public Transportation
Autonomous bus
Decomposed theory of planned behavior
Novelty seeking
Perceived risk
Travel anxiety
title Exploring antecedents of passengers’ behavioral intentions toward autonomous buses: A decomposed planning behavior approach
title_full Exploring antecedents of passengers’ behavioral intentions toward autonomous buses: A decomposed planning behavior approach
title_fullStr Exploring antecedents of passengers’ behavioral intentions toward autonomous buses: A decomposed planning behavior approach
title_full_unstemmed Exploring antecedents of passengers’ behavioral intentions toward autonomous buses: A decomposed planning behavior approach
title_short Exploring antecedents of passengers’ behavioral intentions toward autonomous buses: A decomposed planning behavior approach
title_sort exploring antecedents of passengers behavioral intentions toward autonomous buses a decomposed planning behavior approach
topic Autonomous bus
Decomposed theory of planned behavior
Novelty seeking
Perceived risk
Travel anxiety
url http://www.sciencedirect.com/science/article/pii/S1077291X25000013
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