Do Millennials have a stronger demand for orange juice?
Accounting for a quarter of the population in the United States, the millennial generation is believed to have stronger buying power than other generations. But does targeting orange juice marketing to millennials, and, in particular, millennial parents, reap rewards? This 4-page fact...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2020-11-01
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| Series: | EDIS |
| Online Access: | https://ojs.test.flvc.org/edis/article/view/120895 |
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| _version_ | 1825205919281053696 |
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| author | Yan Heng Ronald W. Ward Lisa A. House |
| author_facet | Yan Heng Ronald W. Ward Lisa A. House |
| author_sort | Yan Heng |
| collection | DOAJ |
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Accounting for a quarter of the population in the United States, the millennial generation is believed to have stronger buying power than other generations. But does targeting orange juice marketing to millennials, and, in particular, millennial parents, reap rewards? This 4-page fact sheet written by Yan Heng, Ronald W. Ward, and Lisa A. House and published by the UF/IFAS Food and Resource Economics Department presents the results of a survey examining several generations and their impact on demand for orange juice to find out whether targeting this one is a wise marketing strategy.
https://edis.ifas.ufl.edu/fe1089
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| format | Article |
| id | doaj-art-4597394ee94e45359bb2a9f8fe04067c |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2020-11-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-4597394ee94e45359bb2a9f8fe04067c2025-02-07T13:48:26ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092020-11-0120206Do Millennials have a stronger demand for orange juice?Yan Heng0Ronald W. Ward1https://orcid.org/0000-0002-1923-3184Lisa A. House2https://orcid.org/0000-0002-1901-6550University of FloridaUniversity of FloridaUniversity of Florida Accounting for a quarter of the population in the United States, the millennial generation is believed to have stronger buying power than other generations. But does targeting orange juice marketing to millennials, and, in particular, millennial parents, reap rewards? This 4-page fact sheet written by Yan Heng, Ronald W. Ward, and Lisa A. House and published by the UF/IFAS Food and Resource Economics Department presents the results of a survey examining several generations and their impact on demand for orange juice to find out whether targeting this one is a wise marketing strategy. https://edis.ifas.ufl.edu/fe1089 https://ojs.test.flvc.org/edis/article/view/120895 |
| spellingShingle | Yan Heng Ronald W. Ward Lisa A. House Do Millennials have a stronger demand for orange juice? EDIS |
| title | Do Millennials have a stronger demand for orange juice? |
| title_full | Do Millennials have a stronger demand for orange juice? |
| title_fullStr | Do Millennials have a stronger demand for orange juice? |
| title_full_unstemmed | Do Millennials have a stronger demand for orange juice? |
| title_short | Do Millennials have a stronger demand for orange juice? |
| title_sort | do millennials have a stronger demand for orange juice |
| url | https://ojs.test.flvc.org/edis/article/view/120895 |
| work_keys_str_mv | AT yanheng domillennialshaveastrongerdemandfororangejuice AT ronaldwward domillennialshaveastrongerdemandfororangejuice AT lisaahouse domillennialshaveastrongerdemandfororangejuice |