Eight Steps to Developing A Simple Marketing Plan
Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2015-09-01
|
| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/132292 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for creating one, and a marketing plan worksheet. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics, August 2015. (Photo credit: iStock/Thinkstock)
FE967/FE967: Eight Steps to Developing a Simple Marketing Plan (ufl.edu)
|
|---|---|
| ISSN: | 2576-0009 |