Eight Steps to Developing A Simple Marketing Plan
Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2015-09-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/132292 |
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| _version_ | 1823868477696376832 |
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| author | Edward A. Evans Fredy H. Ballen |
| author_facet | Edward A. Evans Fredy H. Ballen |
| author_sort | Edward A. Evans |
| collection | DOAJ |
| description |
Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for creating one, and a marketing plan worksheet. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics, August 2015. (Photo credit: iStock/Thinkstock)
FE967/FE967: Eight Steps to Developing a Simple Marketing Plan (ufl.edu)
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| format | Article |
| id | doaj-art-482ce914ba7043d6a8172e9261d0e10c |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2015-09-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-482ce914ba7043d6a8172e9261d0e10c2025-02-08T05:58:41ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092015-09-0120156Eight Steps to Developing A Simple Marketing PlanEdward A. Evans0Fredy H. Ballen1University of FloridaUniversity of Florida Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for creating one, and a marketing plan worksheet. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics, August 2015. (Photo credit: iStock/Thinkstock) FE967/FE967: Eight Steps to Developing a Simple Marketing Plan (ufl.edu) https://journals.flvc.org/edis/article/view/132292FE967 |
| spellingShingle | Edward A. Evans Fredy H. Ballen Eight Steps to Developing A Simple Marketing Plan EDIS FE967 |
| title | Eight Steps to Developing A Simple Marketing Plan |
| title_full | Eight Steps to Developing A Simple Marketing Plan |
| title_fullStr | Eight Steps to Developing A Simple Marketing Plan |
| title_full_unstemmed | Eight Steps to Developing A Simple Marketing Plan |
| title_short | Eight Steps to Developing A Simple Marketing Plan |
| title_sort | eight steps to developing a simple marketing plan |
| topic | FE967 |
| url | https://journals.flvc.org/edis/article/view/132292 |
| work_keys_str_mv | AT edwardaevans eightstepstodevelopingasimplemarketingplan AT fredyhballen eightstepstodevelopingasimplemarketingplan |