Using Video Messages to Promote Residential Adoption of Fertilizer Best Management Practices
Residents are inclined to over-irrigate and over-fertilize their lawns to uphold landscape appearances influenced by homeowner associations and neighborhood aesthetics (Nielson & Smith (2005). While these practices affect water quantity and quality, water quality is most impacted by fertilizer...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2018-07-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/106235 |
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| author | Amanda D. Ali Laura A. Sanagorski Warner Peyton Beattie Alexa J. Lamm Joy N. Rumble |
| author_facet | Amanda D. Ali Laura A. Sanagorski Warner Peyton Beattie Alexa J. Lamm Joy N. Rumble |
| author_sort | Amanda D. Ali |
| collection | DOAJ |
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Residents are inclined to over-irrigate and over-fertilize their lawns to uphold landscape appearances influenced by homeowner associations and neighborhood aesthetics (Nielson & Smith (2005). While these practices affect water quantity and quality, water quality is most impacted by fertilizer runoff (Nielson & Smith, 2005; Toor et al., 2017). Supporting water programs and engagement in fertilizer best management practices (BMPs) can have positive impacts on water quality. The Diffusion of Innovations (DOI) theory can be used to explain how a population accepts and adopts fertilizer best management practices (BMPs) over time (Rogers, 2003). Adoption can be understood through a population's perception of relative advantage, compatibility, complexity, observability, and trialability of fertilizer BMPs. The information presented here is an exploration of how extension can use video messages to influence residents' perception of these factors which influence adoption. The videos positively influence residents' perceptions of fertilizer BMPs, and recommendations are offered for applying this research to extension programs.
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| format | Article |
| id | doaj-art-49c2cd32b3814ede950a0c563ee913a7 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-49c2cd32b3814ede950a0c563ee913a72025-02-08T05:53:44ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092018-07-0120185Using Video Messages to Promote Residential Adoption of Fertilizer Best Management PracticesAmanda D. Ali0Laura A. Sanagorski Warner1https://orcid.org/0000-0003-2784-6666Peyton Beattie2Alexa J. Lamm3Joy N. Rumble4University of FloridaUniversity of FloridaUniversity of FloridaUniversity of FloridaUniversity of FLorida Residents are inclined to over-irrigate and over-fertilize their lawns to uphold landscape appearances influenced by homeowner associations and neighborhood aesthetics (Nielson & Smith (2005). While these practices affect water quantity and quality, water quality is most impacted by fertilizer runoff (Nielson & Smith, 2005; Toor et al., 2017). Supporting water programs and engagement in fertilizer best management practices (BMPs) can have positive impacts on water quality. The Diffusion of Innovations (DOI) theory can be used to explain how a population accepts and adopts fertilizer best management practices (BMPs) over time (Rogers, 2003). Adoption can be understood through a population's perception of relative advantage, compatibility, complexity, observability, and trialability of fertilizer BMPs. The information presented here is an exploration of how extension can use video messages to influence residents' perception of these factors which influence adoption. The videos positively influence residents' perceptions of fertilizer BMPs, and recommendations are offered for applying this research to extension programs. https://journals.flvc.org/edis/article/view/106235Behavior changeExtension communicationsExtension methodsMessage Testing |
| spellingShingle | Amanda D. Ali Laura A. Sanagorski Warner Peyton Beattie Alexa J. Lamm Joy N. Rumble Using Video Messages to Promote Residential Adoption of Fertilizer Best Management Practices EDIS Behavior change Extension communications Extension methods Message Testing |
| title | Using Video Messages to Promote Residential Adoption of Fertilizer Best Management Practices |
| title_full | Using Video Messages to Promote Residential Adoption of Fertilizer Best Management Practices |
| title_fullStr | Using Video Messages to Promote Residential Adoption of Fertilizer Best Management Practices |
| title_full_unstemmed | Using Video Messages to Promote Residential Adoption of Fertilizer Best Management Practices |
| title_short | Using Video Messages to Promote Residential Adoption of Fertilizer Best Management Practices |
| title_sort | using video messages to promote residential adoption of fertilizer best management practices |
| topic | Behavior change Extension communications Extension methods Message Testing |
| url | https://journals.flvc.org/edis/article/view/106235 |
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