RADIO JINGLES AND THE DEVELOPMENT OF HEALTHY EATING HABITS AMONG UNIVERSITY STUDENTS

This study examined how radio jingles affects the development and ability to form good eating habits amongst undergraduate students of mass communication department, Kaduna state university. It looks at how radio jingles might improve the understanding, and encourage the adoption of good eating hab...

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Main Authors: SAMAILA MARIA KYANGCHAT, AYODELE B JOSEPH
Format: Article
Language:English
Published: Federal University Wukari 2023-09-01
Series:International Studies Journal
Subjects:
Online Access:https://wissjournals.com.ng/index.php/wiss/article/view/181
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author SAMAILA MARIA KYANGCHAT
AYODELE B JOSEPH
author_facet SAMAILA MARIA KYANGCHAT
AYODELE B JOSEPH
author_sort SAMAILA MARIA KYANGCHAT
collection DOAJ
description This study examined how radio jingles affects the development and ability to form good eating habits amongst undergraduate students of mass communication department, Kaduna state university. It looks at how radio jingles might improve the understanding, and encourage the adoption of good eating habits amongst students of mass communication department, thereby raising awareness and understanding on healthy eating habit. The Social Cognitive Theory (SCT) was adopted as the underlying theoretical framework, while the empirical analysis of scholarly articles, books reports that address the influence of radio jingles on healthy eating habit was adopted as the methodology. Amongst other things, the study found that; the exposure of radio jingles in promoting healthy eating habit led to increase in tension amongst mass communication student to engage in healthy eating behavior. The study concludes that; Radio jingles have the potentials to play a significance role in the development and promotion of healthy eating habit among university students. As such it is recommended that collaboration with local radio stations will enhance the wide dissemination of jingles to reach out to a large audience. Thus, efficacy of jingles in the development of healthy eating habit can be maximized by adopting a multi-channel approach, which includes radio broadcasts, social media, and websites.
format Article
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institution Kabale University
issn 2756-4649
language English
publishDate 2023-09-01
publisher Federal University Wukari
record_format Article
series International Studies Journal
spelling doaj-art-4d4cf68b463e48ddbb014895c9cd2a822025-02-10T10:00:58ZengFederal University WukariInternational Studies Journal2756-46492023-09-0173RADIO JINGLES AND THE DEVELOPMENT OF HEALTHY EATING HABITS AMONG UNIVERSITY STUDENTSSAMAILA MARIA KYANGCHAT0AYODELE B JOSEPH Kaduna State University, Kaduna This study examined how radio jingles affects the development and ability to form good eating habits amongst undergraduate students of mass communication department, Kaduna state university. It looks at how radio jingles might improve the understanding, and encourage the adoption of good eating habits amongst students of mass communication department, thereby raising awareness and understanding on healthy eating habit. The Social Cognitive Theory (SCT) was adopted as the underlying theoretical framework, while the empirical analysis of scholarly articles, books reports that address the influence of radio jingles on healthy eating habit was adopted as the methodology. Amongst other things, the study found that; the exposure of radio jingles in promoting healthy eating habit led to increase in tension amongst mass communication student to engage in healthy eating behavior. The study concludes that; Radio jingles have the potentials to play a significance role in the development and promotion of healthy eating habit among university students. As such it is recommended that collaboration with local radio stations will enhance the wide dissemination of jingles to reach out to a large audience. Thus, efficacy of jingles in the development of healthy eating habit can be maximized by adopting a multi-channel approach, which includes radio broadcasts, social media, and websites. https://wissjournals.com.ng/index.php/wiss/article/view/181Radio JinglesHealthy Eating HabitsDevelopmentUniversity StudentsAwareness
spellingShingle SAMAILA MARIA KYANGCHAT
AYODELE B JOSEPH
RADIO JINGLES AND THE DEVELOPMENT OF HEALTHY EATING HABITS AMONG UNIVERSITY STUDENTS
International Studies Journal
Radio Jingles
Healthy Eating Habits
Development
University Students
Awareness
title RADIO JINGLES AND THE DEVELOPMENT OF HEALTHY EATING HABITS AMONG UNIVERSITY STUDENTS
title_full RADIO JINGLES AND THE DEVELOPMENT OF HEALTHY EATING HABITS AMONG UNIVERSITY STUDENTS
title_fullStr RADIO JINGLES AND THE DEVELOPMENT OF HEALTHY EATING HABITS AMONG UNIVERSITY STUDENTS
title_full_unstemmed RADIO JINGLES AND THE DEVELOPMENT OF HEALTHY EATING HABITS AMONG UNIVERSITY STUDENTS
title_short RADIO JINGLES AND THE DEVELOPMENT OF HEALTHY EATING HABITS AMONG UNIVERSITY STUDENTS
title_sort radio jingles and the development of healthy eating habits among university students
topic Radio Jingles
Healthy Eating Habits
Development
University Students
Awareness
url https://wissjournals.com.ng/index.php/wiss/article/view/181
work_keys_str_mv AT samailamariakyangchat radiojinglesandthedevelopmentofhealthyeatinghabitsamonguniversitystudents
AT ayodelebjoseph radiojinglesandthedevelopmentofhealthyeatinghabitsamonguniversitystudents