The Effect of Chatbot Usage on Customer Satisfaction: A Quantitative Study of Shopee, Tokopedia, and Lazada Using SmartPLS

The Effect of Chatbot Usage on Customer Satisfaction: A Quantitative Study of Shopee, Tokopedia, and Lazada Using SmartPLS

With the increasing growth of e-commerce, it is important to identify the features available in e-commerce applications that can provide customer satisfaction. One of the features in e-commerce is the chatbot. Chatbots in e-commerce can provide various services to users, such as assistance in produc...

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Bibliographic Details
Main Authors: Mira Afrina, Naretha Kawadha, Ardina Ariani, Mukhlis Febriady Febriady
Format: Article
Language:English
Published: LPPM ISB Atma Luhur 2025-01-01
Series:Jurnal Sisfokom
Subjects:
chatbot
e-commerce
user satisfaction
customer service
smartpls
Online Access:https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2380
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