International or National Orientation: A Comparative Study of Mexican Franchisors
Despite the importance of the franchise system in Latin American countries, few academic studies address the issue of internationalization. To contribute to filling this knowledge gap, this study evaluates the factors that differentiate Mexican franchisor with international orientation from those th...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2020-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123063098002 |
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| _version_ | 1825207255796023296 |
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| author | Cesario Armando Flores Villanueva María del Carmen Gaytán |
| author_facet | Cesario Armando Flores Villanueva María del Carmen Gaytán |
| author_sort | Cesario Armando Flores Villanueva |
| collection | DOAJ |
| description | Despite the importance of the franchise system in Latin American countries, few academic studies address the issue of internationalization. To contribute to filling this knowledge gap, this study evaluates the factors that differentiate Mexican franchisor with international orientation from those that only operate in the domestic market. This research was carried out on a sample of 249 franchises operating in the Mexican market in 2016. The research hypotheses are supported in the theoretical approaches of the Agency Theory and the Resource-based Theory. The results reveal that theexperience, the size, the monitoring capacity, and the franchise fee significantly predict the adoption of internationalization. |
| format | Article |
| id | doaj-art-53d6e73fcade4b3f8d20c90fa3d7b396 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2020-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-53d6e73fcade4b3f8d20c90fa3d7b3962025-02-06T23:39:33ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2020-01-0117215116810.15728/bbr.2020.17.2.2International or National Orientation: A Comparative Study of Mexican FranchisorsCesario Armando Flores VillanuevaMaría del Carmen GaytánDespite the importance of the franchise system in Latin American countries, few academic studies address the issue of internationalization. To contribute to filling this knowledge gap, this study evaluates the factors that differentiate Mexican franchisor with international orientation from those that only operate in the domestic market. This research was carried out on a sample of 249 franchises operating in the Mexican market in 2016. The research hypotheses are supported in the theoretical approaches of the Agency Theory and the Resource-based Theory. The results reveal that theexperience, the size, the monitoring capacity, and the franchise fee significantly predict the adoption of internationalization.http://www.redalyc.org/articulo.oa?id=123063098002internationalizationmexican franchisingagency theoryresourcebased theory |
| spellingShingle | Cesario Armando Flores Villanueva María del Carmen Gaytán International or National Orientation: A Comparative Study of Mexican Franchisors BBR: Brazilian Business Review internationalization mexican franchising agency theory resource based theory |
| title | International or National Orientation: A Comparative Study of Mexican Franchisors |
| title_full | International or National Orientation: A Comparative Study of Mexican Franchisors |
| title_fullStr | International or National Orientation: A Comparative Study of Mexican Franchisors |
| title_full_unstemmed | International or National Orientation: A Comparative Study of Mexican Franchisors |
| title_short | International or National Orientation: A Comparative Study of Mexican Franchisors |
| title_sort | international or national orientation a comparative study of mexican franchisors |
| topic | internationalization mexican franchising agency theory resource based theory |
| url | http://www.redalyc.org/articulo.oa?id=123063098002 |
| work_keys_str_mv | AT cesarioarmandofloresvillanueva internationalornationalorientationacomparativestudyofmexicanfranchisors AT mariadelcarmengaytan internationalornationalorientationacomparativestudyofmexicanfranchisors |