A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers
Objective In marketing, in particular clothing marketing, the visual tool of the mannequin plays an important role in attracting the customers’ attention as a part of the store window. The effect of mannequins on the customers’ evaluation of clothing is not known and no study has been conducted base...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2023-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_95668_5c03002cc8ca3b771bb7a03fb0c438cb.pdf |
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