Using Heat Maps to Determine the Usability of Extension Communication Materials

Using Heat Maps to Determine the Usability of Extension Communication Materials

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This heat map from a website usability test shows that more people click on the banana image than anywhere else on the computer screen, followed by the button at the top of the screenshot. This tool allows Extension faculty to determine the ease of respondent use of the communication material. This...

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Bibliographic Details
Main Authors: Laura M. Gorham, Shuyang Qu, Ricky Telg, Alexa Lamm
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2015-05-01
Series:EDIS
Subjects:
heat maps
Extension communication materials
WC198
Online Access:https://ojs.test.flvc.org/edis/article/view/129058
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