Online communication of citizen pressure groups in the face of the phenomenon of touristification in Spain

Spain is a proven tourist power, with a sector that contributes a high figure to the country’s economy. However, in recent years, tourist activity, especially in large cities, has encountered opposition from neighborhood groups that fight for a decrease in tourism, in order to preserve the identity...

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Main Author: Francisco Javier Godoy-Martín
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-02-01
Series:Frontiers in Political Science
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpos.2025.1520933/full
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author Francisco Javier Godoy-Martín
author_facet Francisco Javier Godoy-Martín
author_sort Francisco Javier Godoy-Martín
collection DOAJ
description Spain is a proven tourist power, with a sector that contributes a high figure to the country’s economy. However, in recent years, tourist activity, especially in large cities, has encountered opposition from neighborhood groups that fight for a decrease in tourism, in order to preserve the identity of their neighborhoods and their living conditions. This research aims to describe the communication strategies employed by these citizen pressure groups on the social network X. For this purpose, an exploratory study was conducted using a quantitative methodology, whose main technique was content analysis, which was applied to a sample of 1,160 publications of 15 entities from different Spanish provinces. The results show that the main topics covered are related to the demonstrations and protest actions of these groups, as well as the tourism policies developed by authorities and the work meetings among different groups. Mobilization appears as a main objective, since 38.8% of the publications presented a tone of protest or denunciation. However, the findings also suggest that the social network X may be more suited to indirect lobbying actions.
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spelling doaj-art-63a5421df90441969d99b074a217df182025-02-07T06:49:34ZengFrontiers Media S.A.Frontiers in Political Science2673-31452025-02-01710.3389/fpos.2025.15209331520933Online communication of citizen pressure groups in the face of the phenomenon of touristification in SpainFrancisco Javier Godoy-MartínSpain is a proven tourist power, with a sector that contributes a high figure to the country’s economy. However, in recent years, tourist activity, especially in large cities, has encountered opposition from neighborhood groups that fight for a decrease in tourism, in order to preserve the identity of their neighborhoods and their living conditions. This research aims to describe the communication strategies employed by these citizen pressure groups on the social network X. For this purpose, an exploratory study was conducted using a quantitative methodology, whose main technique was content analysis, which was applied to a sample of 1,160 publications of 15 entities from different Spanish provinces. The results show that the main topics covered are related to the demonstrations and protest actions of these groups, as well as the tourism policies developed by authorities and the work meetings among different groups. Mobilization appears as a main objective, since 38.8% of the publications presented a tone of protest or denunciation. However, the findings also suggest that the social network X may be more suited to indirect lobbying actions.https://www.frontiersin.org/articles/10.3389/fpos.2025.1520933/fullgentrificationlobbyingonline communicationpressure groupssocial movementstouristification
spellingShingle Francisco Javier Godoy-Martín
Online communication of citizen pressure groups in the face of the phenomenon of touristification in Spain
Frontiers in Political Science
gentrification
lobbying
online communication
pressure groups
social movements
touristification
title Online communication of citizen pressure groups in the face of the phenomenon of touristification in Spain
title_full Online communication of citizen pressure groups in the face of the phenomenon of touristification in Spain
title_fullStr Online communication of citizen pressure groups in the face of the phenomenon of touristification in Spain
title_full_unstemmed Online communication of citizen pressure groups in the face of the phenomenon of touristification in Spain
title_short Online communication of citizen pressure groups in the face of the phenomenon of touristification in Spain
title_sort online communication of citizen pressure groups in the face of the phenomenon of touristification in spain
topic gentrification
lobbying
online communication
pressure groups
social movements
touristification
url https://www.frontiersin.org/articles/10.3389/fpos.2025.1520933/full
work_keys_str_mv AT franciscojaviergodoymartin onlinecommunicationofcitizenpressuregroupsinthefaceofthephenomenonoftouristificationinspain