Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students
This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2015-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123041058004 |
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| _version_ | 1825207342114799616 |
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| author | Marcelo de Rezende Pinto Marcos Eugênio Vale Leão Ramon Silva Leite Danielle Ramos de Miranda Pereira |
| author_facet | Marcelo de Rezende Pinto Marcos Eugênio Vale Leão Ramon Silva Leite Danielle Ramos de Miranda Pereira |
| author_sort | Marcelo de Rezende Pinto |
| collection | DOAJ |
| description | This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students. |
| format | Article |
| id | doaj-art-659559c5ce1e432bb1d95ca1835317af |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2015-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-659559c5ce1e432bb1d95ca1835317af2025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2015-01-011247998Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income StudentsMarcelo de Rezende PintoMarcos Eugênio Vale LeãoRamon Silva LeiteDanielle Ramos de Miranda PereiraThis paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students.http://www.redalyc.org/articulo.oa?id=123041058004undergraduate business administration courselowincome studentsconsumption |
| spellingShingle | Marcelo de Rezende Pinto Marcos Eugênio Vale Leão Ramon Silva Leite Danielle Ramos de Miranda Pereira Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students BBR: Brazilian Business Review undergraduate business administration course low income students consumption |
| title | Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_full | Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_fullStr | Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_full_unstemmed | Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_short | Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_sort | construction of meaning of the undergraduate course in business administration by high and low income students |
| topic | undergraduate business administration course low income students consumption |
| url | http://www.redalyc.org/articulo.oa?id=123041058004 |
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