TV advertising and children’s consumer culture
The paper presents the results of the research on consumer experience of 6–7 year old children investigated from the child’s perspective. The authors employed the method of interview with the child about TV advertisements, using stimulus material. The authors state that children recognize TV adverti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Gdańsk
2014-09-01
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| Series: | Problemy Wczesnej Edukacji |
| Subjects: | |
| Online Access: | https://czasopisma.bg.ug.edu.pl/index.php/pwe/article/view/871 |
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