A imagem da política: implicações das propagandas políticas nas escolhas eleitorais no Rio de Janeiro
TThe aim of the present paper is to analyze the mechanisms and elements present in the construction of the politician is image during the electoral process. This is crucial to understand, not only the logics reproduced by the candidates to get the position of a representative in the executive power...
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2008-01-01
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| Series: | Ciências Sociais Unisinos |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=93844206 |
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| _version_ | 1825207501236207616 |
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| author | Mariana Lopes Alves Sérgio da Silva |
| author_facet | Mariana Lopes Alves Sérgio da Silva |
| author_sort | Mariana Lopes Alves |
| collection | DOAJ |
| description | TThe aim of the present paper is to analyze the mechanisms and elements present in the construction of the politician is image during the electoral process. This is crucial to
understand, not only the logics reproduced by the candidates to get the position of a representative in the executive power, but also, the means of the image transmitted to
the electorate that will support the democratic choices of the population. The empirical analysis was based on the esthetic and discourse elements that composed the electoral
advertising campaigns for the election of the State of Rio de Janeiro. |
| format | Article |
| id | doaj-art-6b8a1f577e5d4beaba78956078493b9a |
| institution | Kabale University |
| issn | 2177-6229 |
| language | Portuguese |
| publishDate | 2008-01-01 |
| publisher | Universidade do Vale do Rio dos Sinos (UNISINOS) |
| record_format | Article |
| series | Ciências Sociais Unisinos |
| spelling | doaj-art-6b8a1f577e5d4beaba78956078493b9a2025-02-06T23:31:38ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292008-01-01442149156A imagem da política: implicações das propagandas políticas nas escolhas eleitorais no Rio de JaneiroMariana Lopes AlvesSérgio da SilvaTThe aim of the present paper is to analyze the mechanisms and elements present in the construction of the politician is image during the electoral process. This is crucial to understand, not only the logics reproduced by the candidates to get the position of a representative in the executive power, but also, the means of the image transmitted to the electorate that will support the democratic choices of the population. The empirical analysis was based on the esthetic and discourse elements that composed the electoral advertising campaigns for the election of the State of Rio de Janeiro.http://www.redalyc.org/articulo.oa?id=93844206electionsdemocracyelectoral advertising |
| spellingShingle | Mariana Lopes Alves Sérgio da Silva A imagem da política: implicações das propagandas políticas nas escolhas eleitorais no Rio de Janeiro Ciências Sociais Unisinos elections democracy electoral advertising |
| title | A imagem da política: implicações das propagandas políticas nas escolhas eleitorais no Rio de Janeiro |
| title_full | A imagem da política: implicações das propagandas políticas nas escolhas eleitorais no Rio de Janeiro |
| title_fullStr | A imagem da política: implicações das propagandas políticas nas escolhas eleitorais no Rio de Janeiro |
| title_full_unstemmed | A imagem da política: implicações das propagandas políticas nas escolhas eleitorais no Rio de Janeiro |
| title_short | A imagem da política: implicações das propagandas políticas nas escolhas eleitorais no Rio de Janeiro |
| title_sort | imagem da politica implicacoes das propagandas politicas nas escolhas eleitorais no rio de janeiro |
| topic | elections democracy electoral advertising |
| url | http://www.redalyc.org/articulo.oa?id=93844206 |
| work_keys_str_mv | AT marianalopesalves aimagemdapoliticaimplicacoesdaspropagandaspoliticasnasescolhaseleitoraisnoriodejaneiro AT sergiodasilva aimagemdapoliticaimplicacoesdaspropagandaspoliticasnasescolhaseleitoraisnoriodejaneiro AT marianalopesalves imagemdapoliticaimplicacoesdaspropagandaspoliticasnasescolhaseleitoraisnoriodejaneiro AT sergiodasilva imagemdapoliticaimplicacoesdaspropagandaspoliticasnasescolhaseleitoraisnoriodejaneiro |