Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction
Helping people adopt behaviors to improve social, economic, and environmental conditions is central to Extension’s mission. This new publication describes cluster analysis, a quantitative technique that can be used to identify audience subgroups so that tailored education and communications can be...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2021-11-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/129556 |
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| _version_ | 1825198581229813760 |
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| author | Laura A. Sanagorski Warner |
| author_facet | Laura A. Sanagorski Warner |
| author_sort | Laura A. Sanagorski Warner |
| collection | DOAJ |
| description |
Helping people adopt behaviors to improve social, economic, and environmental conditions is central to Extension’s mission. This new publication describes cluster analysis, a quantitative technique that can be used to identify audience subgroups so that tailored education and communications can be designed, and conveys its value in supporting behavior change to help readers understand how this technique is applied and encourage others to consider using it. Written by Laura A. Warner; 5 pp.
https://edis.ifas.ufl.edu/wc399
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| format | Article |
| id | doaj-art-6bff6d39b13f44de922e8a945c6b02a8 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2021-11-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-6bff6d39b13f44de922e8a945c6b02a82025-02-08T05:44:26ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092021-11-0120216Cluster Analysis for Extension and Other Behavior Change Practitioners: IntroductionLaura A. Sanagorski Warner0https://orcid.org/0000-0003-2784-6666University of Florida Helping people adopt behaviors to improve social, economic, and environmental conditions is central to Extension’s mission. This new publication describes cluster analysis, a quantitative technique that can be used to identify audience subgroups so that tailored education and communications can be designed, and conveys its value in supporting behavior change to help readers understand how this technique is applied and encourage others to consider using it. Written by Laura A. Warner; 5 pp. https://edis.ifas.ufl.edu/wc399 https://journals.flvc.org/edis/article/view/129556Cluster analysisaudience segmentationformative researchaudience analysis |
| spellingShingle | Laura A. Sanagorski Warner Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction EDIS Cluster analysis audience segmentation formative research audience analysis |
| title | Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction |
| title_full | Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction |
| title_fullStr | Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction |
| title_full_unstemmed | Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction |
| title_short | Cluster Analysis for Extension and Other Behavior Change Practitioners: Introduction |
| title_sort | cluster analysis for extension and other behavior change practitioners introduction |
| topic | Cluster analysis audience segmentation formative research audience analysis |
| url | https://journals.flvc.org/edis/article/view/129556 |
| work_keys_str_mv | AT lauraasanagorskiwarner clusteranalysisforextensionandotherbehaviorchangepractitionersintroduction |