Plant Selection Behavior and Promotion Use by Garden Center Customers

This study explores the relationship between consumers’ plant selection behavior (i.e., shopping behavior) and ways that promotions affect subsequent activities. Written by Hayk Khachatryan, Alicia Rihn, and Xuan Wei, and published by the UF/IFAS Food and Resource Economics Department, May 2021.

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Bibliographic Details
Main Authors: Hayk Khachatryan, Alicia Rihn, Xuan Wei
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2021-06-01
Series:EDIS
Online Access:https://journals.flvc.org/edis/article/view/125762
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