Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco

Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco

This study aims to analyze the relationship between the perception of corporate social responsibility actions (PCSRA) and the purchase of green products (PGP) on price sensitivity (PS) and the influence of these constructs on conscious consumption (CC). For this purpose, a descriptive quantitative s...

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Bibliographic Details
Main Authors: Jordana Soares de Lira, Omero Galdino da Silva, Cristiane Salome Ribeiro Costa, Marcus Augusto Vasconcelos Araujo
Format: Article
Language:English
Published: FUCAPE Business School 2022-01-01
Series:BBR: Brazilian Business Review
Subjects:
fashion conscious consumption
price sensitivity
green products
corporate social responsibility
clothing lpa
Online Access:http://www.redalyc.org/articulo.oa?id=123070168006
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